Hug Baan Den Organic Farm is situated in Baan Den Udom, a serene village located in the heart of a valley with a flowing river in Thoen District, Lampang Province, Northern Thailand. This village thrives on agriculture, with around 70 households engaging in rice farming, gardening, and raising animals like
chickens, fish, and cows in accordance with the seasons. Rooted in the traditional way of life of the Thai Lanna people, the villagers also uphold Buddhist practices. The village holds various agricultural-related traditions like “Raek Na Khwan”, “Burning Khao Lam”, Buddhist Lent, “Loi Krathong” lantern festival, New Year's Day, and “Songkran” water festival. The weather consists of three distinct phases: hot summers February-May ranging from 39 to 42 degrees Celsius, rainy period May/June to September/October with temperatures of 28 to 38 degrees Celsius, and cooler winter November to January spanning 10 to 25 degrees Celsius. During the rainy season, villagers frequently venture into the forest to gather forest products, including mushrooms and other natural vegetables.